Pizza Hut, Birmingham
Located in the Birmingham Bullring shopping centre in the lower mall entrance from St Martins Square, this was an exciting and contemporary restaurant sitting alongside the iconic Selfridges building designed by Future Systems and opposite St Martins Church. Scurr Architects worked closely with the centre management and the developer’s architect to design and manage the fit out of this shopping centre restaurant.
Contemporary Restaurant
Our brief was to create an environment in keeping with the Pizza Hut concept accommodated the needs of their core clientele of young families, but also provided different environments to encourage new clients. A younger, brighter, stronger statement of design was required to encourage teenagers, young adults and office workers and to embrace the piazza style setting of St. Martin’s Square.
Pizza Hut wanted the restaurant to compete with the high standards of design within the new Bull Ring development and to acknowledge the unit’s external location adjacent to the strong design statement of the new Selfridges building. The restaurant needed to include the standard requirements of a Pizza Hut restaurant which are the prominent buffet bar, the circular salad bar, the ice cream ‘factory’ and the open waitress counter, which are all important factors operationally.
Number of covers
Floor area
Seating density
Dining chairs
Modern Restaurant Interior Design
The creation of two distinct areas within the restaurant with their own style and feel but with the core finishes and joinery running through, provide customers a choice of environments. The linear layout and the double height space facing St Martin’s Square make the most of the extensive window elevations and create a light and airy feel to the whole restaurant. Strong, geometric shapes picked out in bold colours within the main restaurant area were designed to appeal to younger customers while the softer tones and contrasting timber finishes to the raised area provide a more intimate, relaxed area for older customers or office workers at lunch. Diverse floor and joinery finishes gave varied textures in contrast to the solid, flat wall and ceiling elements. Frameless glazing to the shop front reinforced the sense of space. Use of coloured lighting to the ceiling features and the walls surrounding the central buffet feature created impact at night, especially from St. Martin’s Square.
